Nintendo Doesn’t Plan to Lower Price on Nintendo Switch Morgan Lewis November 11, 2019 News, Video Games During Nintendo’s annual investor question & answer session, Nintendo revealed that they have no plans to lower the price for the Nintendo Switch or the Nintendo Switch Lite for the foreseeable future. Nintendo President, Shuntaro Furukawa, also stated that they want to sell the Nintendo Switch for as long as possible. This closely matches the model of the Nintendo 3DS, which has been out on the market for almost nine years now. Question: With the release of Nintendo Switch Lite at a different price point from Nintendo Switch, I don’t think you’ll need to lower the price of Nintendo Switch itself in the next year or two. I know that the profitability of hardware will increase as time passes after launch, but how much will it increase? I’d also like to hear about Nintendo’s pricing strategy. Furukawa: We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible. This is definitely an intelligent business strategy, as the Nintendo Switch is not only selling incredibly well but Nintendo is also churning out game after game after game, and all of them are of the highest quality. If Nintendo keeps this up, they won’t have to release another console, perhaps for another 10 years, especially considering the Switch’s portability capabilities.